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Research papers

Understanding your competitors

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.It introduces different information gathering techniques and...

Catalogue: Asia Pacific 2005
Authors: Alice Page, Sally Lai
Company: DVL Smith Ltd
March 13, 2005
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Citation

Page and Lai (2005a, March 13). Understanding your competitors. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-your-competitors